精妙而朴实的文案,环环相扣,却又层层推进,要活着就应该充满好地地活着。这支片子赢得了2010年Promax最佳文案奖,实至名归啊!
弹出
http://www.tudou.com/v/XzWs2uvLpuA/v.swf
附:《国家地理》的形象宣传广告文案(中文翻译)——
If you are alive,you breath
如果你活着,你呼吸;
If you breath,you talk
如果你呼吸,你说话;
If you talk,you ask
如果你说话,你询问;
If you ask,you think
如果你询问,你思考;
If you think,you search
如果你思考,你探索;
If you search,you experience
如果你探索,你体验;
If you experience,you learn
如果你体验,你学习;
If you learn,you grow
如果你学习,你成长;
If you grow,you wish
如果你成长,你期许;
If you wish,you find
如果你期许,你发现;
If you find,you doubt
如果你发现,你质疑;
If you doubt,you question
如果你质疑,你提问;
If you question,you understand
如果你提问,你理解;
If you understand,you know
如果你理解,你知道;
If you know,you want to know more
如果你知道,你想知道更多;
If you want to know more, you are alive
如果你想知道更多,你活着。
Live curious
好奇地活着。 |